German Magazine Giant Burda Media Planning Major Net Acquisitions Abroad


German magazine giant Hubert Burda Media Group (who has been very progressive when it comes to putting magazines online and creating extensions…some more on Burda’s digital ambitions in this IHT story) is planning to spend up to 500 million euros on online acquisitions.
The publisher of popular magazines titles such as Focus, Bunte, and InStyle, wants to double its online sales by 2007 after turnover in that segment grew by 36 percent last year to 174 million Euros…Burda already has shares in Abebooks (online bookseller), Onvista (financial portal), and Elitepartners (online dating), in addition to several online portals and ad networks in Germany.

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