Judging from various reports, CBS CEO Leslie Moonves’s message to affiliates at the annual meeting in Las Vegas this week followed much along the lines of his recent upfront comments — content is king, it all starts with TV, “a bad show doesn’t get any better on a two-inch screen.” The audiences differ but Moonves and company have deals to close with advertisers and affilates. Unlike Fox, which held up its broadband efforts until the affiliates were on board, CBS is still working out affiliate arrangements while it barrels ahead with new media. Affilite board chairman Doreen Wade, president of Freedom Broadcasting, told Daily Variety the affiliate board hopes within weeks to present a proposal for a broad partnership that also would include a new approach to NFL-revenue issues.
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