The chipmakers as content dealmakers…it’s all about the hustle. AMD has launched its multimedia chip platform, AMD Live PC and AMD Live Entertainment Suite, pitching itself against Intel’s Viiv multimedia chip.
AMD, with the aid of other companies, is aiming to create a media-center PC heavy on content and its management. The AMD Live Entertainment Suite is a suite of applications and services meant to assist people in designing and operating digital entertainment systems.
The LES will offer four main features. One, called AMD Live On Demand, is designed to offer a service, via Orb Networks, to stream live or prerecorded TV shows, photos, music and movies to devices connected to the Internet. The suite will also include an application tool that aims to compress recorded TV shows, allowing more shows to be stored on a PC. It will also offer 25GB of free storage via AMD’s Live Media Vault and a service to set up and manage a home network.
PCMag: The difference between the two companies, however, lies in the attitudes towards digital content: Intel’s Viiv program has tied itself to premium content, including first-run movies that are only available from online video rental agencies. AMD, on the other hand, has initially designed Live! with user-owned, DRM-free content in mind.
The content portal to download it is here.
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