Blog Post

WorldSpace Ties Up With Coffee Chain Barista

Indiantelevision.com: Worldspace Satellite Radio has announced an alliance with leading Indian coffee shop chain Barista. The alliance will allow WorldSpace to tap into Barista’s customers across 74 outlets. Some 50 outlets will personalize the experience with individual listening stations where customers can select the channel and genre of their choice.
Editor adds: It looks like it’s more of a promotional effort from WorldSpace. It would be expecting coffee drinkers to go home and get a WorldSpace connection for themselves after trying them out in Barista outlets.