Searching For The Google Of Cell Phones

An interesting article comparing the chances of mobile search pureplays like 4INFO and Promptu against web search giants Google and Yahoo. “People want answers, not links,” says Amol Joshi, 4info’s senior vice president for business operations. “Google has the disadvantage of being a Web search firm.” That may be so, but many people remain unconvinced. There is an insight into the mind of a VC: “Interesting companies to us are those that can drive a lot of revenue to carriers,” says Maha Ibrahim, general partner at venture capital firm Canaan Partners. (Carriers, sensibly, want to promote wireless applications that encourage customers to use more of their voice and data services.)…”So far we’ve only seen straight search companies with ad revenue models and that will not do it. We’re waiting for a killer app in mobile search.”

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