Australian mobile content market is moving from plain ringtone and wallpapers to celebrity paparazzi and studio portraiture. MobileActive has signed a deal with Austral Press for access to celeb pictures, which is a sign of growing maturity in Australian mobile content market. Neil Wiles, managing director for MobileActive said mobile content consumers were expanding beyond traditional content such as ring tones, wallpaper and games…mobile content providers need to be diverse and flexible, because ‘if content is king then the customer is the emperor’.” [Via CRN Australia]
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