Now we can fill in the missing initial for TAG Strategic after confirming that the “A” is for Adrian Sexton, who will be leaving his post as VP-digital media at Lionsgate to form a partnership with Ted Cohen and Gary Price. Sexton was a director of Mediapact Capital when it acquired a stake in Lionsgate and has been part of the studio’s transformation over the past six years; duties there included executive director of business development. Why leave a studio he describes as a place where leadership navigated quickly and smartly compared to the “old Spanish galleons”? The answer: the “e” word we’ve heard so much the last couple of days — entrepreneur. No word on whether Lionsgate will be a client of the new firm.
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