I like a bit of social responsibility with my shopping, so I think i buy right is a good idea… Cameraphone users can download the app for when they go shopping.
“After a product bar code is scanned with a cell phone, iBuyRight retrieves relevant information from a social and environmental issues database, then displays it on the cell phone screen in an easy-to-read format. … the application aims to fulfill a consumer’s need to know where a product comes from, how it is made, and the impact these practices have on the environment and communities. By facilitating informed purchases, iBuyRight gives consumers the power to put their money where their values are.”
The best part about this is that the information is available when the person wants it, as they’re actually shopping.
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