Blog Post

FT Adds Layers To Online Reading

FT recently announced it was changing the distribution pattern for third-party distribution by adding 12 hours to what is now a current 12 hour delay. That change takes affect Sept. 1. In the meantime, seems to be using access to court potential subscribers. Following a link just now from Yahoo Finance News, I saw the start of an article — a scant four paragraphs — than was told to click on Page 2 to read more. (The article on social networking was posted Monday night.) Instead of a “subscribe to read this” dead end, that click took me to an interstitial screen fashioned like the daypass used on Headline: “Before you finish reading this news story, first consider a special offer from” The offer is an $8.25 a month subscription “to take advantage of the full power of and read the remainder of this article. Click ‘no thanks’ to view the remainder of the article.” A rotating billboard shows off various features. The fee covers a Level 1 subscription, usually $9.20 a month.
Maybe could consider an ad-supported daypass as an option for same-day access to articles.