Cellcast’s SMS-Based Reverse Auction TV Show Attracted A Million Bids In A Week

Press Release: Cellcast Interactive India, an interactive digital broadcaster, announced that its new interactive reverse auction TV show, Bid2Win, has collected over a million bids in its opening week. The show was launched in India on May 7 and is broadcast simultaneously across four Indian TV networks: Sony, SaharaOne, Zoom and Zee Punjabi.
Bid2Win is a dynamic real-time auction using mobile phone as the ‘backchannel’. Various items such as LCD TVs, iPods, home theatre systems, digital cameras, camcorders and laptops, are bought by submitting the lowest unique bid via SMS and IVR, said a statement from the company.

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