Mobile Gaining Traction As A Retail Marketing Tool

E-Commerce Times: With a base of almost 100 million, mobile is gaining traction as a marketing tool in India. Mobile coupons, location specific services, mobile portals and mobile advertising are gaining ground in India now.
Activemedia Technologies recently partnered with Hutchison Essar to deliver m-coupons, which can be cashed across 40 retail outlets such as Barista, Domino’s Pizza, Lifestyle and Kaya Skin Clinic. Airtel has joined hands with Enpocket to provide ad serving technology for mobile Internet via the Enpocket marketing engine.
Related:
ActiveMedia Technology Wins Mobile Coupon Deal From Hutchison Essar
Online Ad Agency Mediaturf Ties Up With Enpocket For Mobile Marketing

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