Variety.com
has an interview with Kishore Lulla, Chairman of Eros International, the world’s largest bollywood distribution house in the world. Eros has huge broadband plans with its new media brand B on Demand. It has collected rights to more than 1,300 films over the past three decades, and is now planning to leverage the strength of broadband for reaching out to the masses. Lulla explains how Intel Viiv technology (what is it?) is helping Eros reach a global audience through BonDemand.tv.
He says that “we work with Intel on this initiative to influence Bollywood to adopt new-media as a new business revenue opportunity. If you don’t accept it, piracy is going to take over this revenue. However, if we adapt to the change, we will be able to generate more revenue via broadband distribution.” He syas he is ging to “offer different models on B on Demand like subscription, pay-per-view, download-to- own, download-to-burn, synch-and-go and burn-and-go.
He advises other distributors: “Embrace the technology — don’t hold back — and monetize the content you have. If you don’t embrace the technology, the consumer who wants this experience will get it from other illegal ways.” Nice interview. Read on.
Related:
–Bollywood Distributor Eros Plans $100 Million IPO, To Fund New Media Plans
–Film Distributor Eros International Ties Up With Intel For Bollywood On Demand
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