Unbundling TV: Pay Per Match Coming To UK; BT & Sky Tie-Up

This is probably the best thing to have happened in sports viewing in some time, at least in UK: BT and BSkyB have won the joint rights to show “near live” Premiership football matches, in a deal that will offer fans games on a PPV basis without the need for an upfront Sky/TV subscription, which if any of you have it (rather, if you don’t have it) know it is crazily expensive.The two groups paid

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