RIP: Mobile ASPs

MBlox chairman Andrew Bud has given his vision of how the mobile content market should be…at least, the payment mechanisms of it. And there’s no room for the aggregators and ASPs that have developed a business linking content providers and operators. “At the moment the power is with the specialist mobile ASPS, but power will migrate to brands and impressarios and the ASPs will vapourise.”
He also said that experience with premium SMS showed that “the higher the net revenue share an operator gives back, the higher the ARPU from content”…”This means it’s in a carrier’s self-interest to increase revenue share, because the market grows faster than the associated loss of revenues [ie the money they have given away]”. Lets hope some of the carriers believe him…

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