Video Tones To Capture 25-30% Of The Ringtone Market

The Economic Times: This story says video tones are likely to capture over 30 per cent of the Rs 130 crore ringtone industry in an year’s time. Apparaently, video tones which entered the Indian market some six months back, already constitute 3-4 per cent of the market. Some industry participants like Rajiv Hiranandani of Mobile2win think video tones can command as much as 25-30 per cent of the market over time. According to Arun Gupta of Mauj Telecom, over the next four years, “close to 60 per cent of the new 100 million handsets that get added in india will be high-end and support video ringtones”. That’s the time when video tones will become a mass product from the current niche play. Early this month, India’s first Indian animated video-tone character Lady Chatterjee made its debut.

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