Blog Post

Sprint Eyeing BREW

Well, we’ll see some more action on this next week, at Qualcomm’s BREW summit/conference in San Diego (no, I’m not there). For now, after years of striking its own mobile data course, Sprint is taking another look at BREW. The carrier has incorporated BREW’s UiOne user interface into one of its phones, utilizing it to create “themed” decks users can tailor to their liking, and has plans to launch the UI on other handsets.
But Sprint’s spokesperson made it clear that BREW UI does not change Sprint’s overall content strategy. He said Sprint’s core application engine is still Java, and the company is dedicated to using the Java platform for all of its non-smartphone applications. Unlike Verizon Wireless, which itself doesn’t use UiOne, Sprint is not using the BREW delivery platform or content catalog.