Mumbai-based digital content company Rajshri Media and world-leading toy manufacturer Mattel Toys have entered into a strategic partnership to launch Barbie entertainment properties on mobile phones in India.
Rajshri Media, the digital media arm of leading bollywood production house Rajshri, recently launched three Barbie blockbuster movies, Barbie Fairytopia Mermaidia, Barbie Diaries & Barbie and the Magic of Pegasus, across all leading mobile networks. The content suite includes wallpapers, animations, themes, ringtones, video clips, MMS clips and M-Cards. [Via Press Release]
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