“The mobile business is show business,” said MEF Americas chairman Ralph Simon – who treated us to his version of Gnarl’s Barkley’s Crazy (just for a split second, thankfully…) and then said that speaker Ted Cohen, EMI’s VP of new media, had once toured with the Sex Pistols no less. Rock on!
– Ole Obermann, VP of European digital business development at Sony BMG: Its artists can be segmented into CDs sales, mobile sales and download sales – depending which category the artist falls into we have to take a very different attitude. In France, Sony has identified something it calls a ‘blog song’ a combination of 30 seconds of an artist’s song with 30 seconds of interview. It’s experimental and there’s not set price though, but this has potential to be more than just a promotional tool.
– Warner is just confirming a new ‘SMS tone’ service – that’s 3-6 seconds of a song that goes off when users receive a message and will be priced at around รข
This article originally appeared in MediaGuardian.
Comments have been disabled for this post