MEM 2006: Mobile Music Rocks, Or At Least The Speakers Do…

“The mobile business is show business,” said MEF Americas chairman Ralph Simon – who treated us to his version of Gnarl’s Barkley’s Crazy (just for a split second, thankfully…) and then said that speaker Ted Cohen, EMI’s VP of new media, had once toured with the Sex Pistols no less. Rock on!
Ole Obermann, VP of European digital business development at Sony BMG: Its artists can be segmented into CDs sales, mobile sales and download sales – depending which category the artist falls into we have to take a very different attitude. In France, Sony has identified something it calls a ‘blog song’ a combination of 30 seconds of an artist’s song with 30 seconds of interview. It’s experimental and there’s not set price though, but this has potential to be more than just a promotional tool.
– Warner is just confirming a new ‘SMS tone’ service – that’s 3-6 seconds of a song that goes off when users receive a message and will be priced at around รข

This article originally appeared in MediaGuardian.

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