EA, T-Mobile Team Up For World Cup Promotion


T-Mobile and EA have teamed up for a FIFA World Cup promotion: “Special edition Nokia handsets — namely the 6280, 6131 and N70 — will come complete with the game, along with World Cup anthem Celebrate the Day, the Nokia football theme, icons, wallpapers and access to tournament highlights…The bundles will also include free stickers, and will be available to T-Mobile customers in the UK, Austria, Croatia, Germany, Hungary, Poland and the Netherlands.”
The deal apparently markst the start of a new strategic relationship between the two companies…

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