CNN’s Interactive TV Efforts

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We don’t really cover interactive TV, but this is a good, detailed look at CNN’s relatively new ITV effort. An interview with Kevin Cohen, SVP of strategic planning and corporate and technology strategy at CNN parent, Turner Broadcasting System, and Joey Trotz, TBS’s director of product development.
CNN recently launched ITV applications on EchoStar’s DISH Network, called CNN Enhanced….viewers can access approximately 30 stories at any given time via their remote control, as well as up-to-the-minute schedule and guest information, and can participate in votes and polls, all while watching CNN.
The ITV development team took a lot of cues from CNN.com in designing the ITV service….much more in the interview.

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