Glad they cleared that one up…after some criticism for giving into all kind of buzzwords and ambitions of treading over
competitors (most recently in an opinion piece Jeff Jarvis), BBC’s head of digital media Ashley Highfield is clearing up some air, in a speech at the Royal Television Society yesterday. He said that “[we] absolutely don’t want to become a MySpace or a Flickr or a Friends Reunited, we want to work with these players, to partner our relevant offerings with theirs.”
This comes as BBC outlined its Creative Future overhaul last month, to focus on getting the public to develop user-generated audio and video content for the site, as well as programming via the BBC iPlayer. There has been critcism from all side about its ambitions and the effect on the private sector.
Highfield also pointed out that while “helping the commercial online sector cannot take precedence over our primary mission to inform, entertain and educate our audience over IP (the internet) as much as television and radio”, he has “always recognised the significant role the BBC can play”.
The full speech is here.
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