Indiantelevision.com:
STAR India is ramping up its digital media initiatives. It plans to launch a dedicated multi-lingual mobile audio channel, Star Voice, in July. The mobile-based interactive voice system will offer consumers entertainment and other personalised updates. “We would like to be the first player going at the property,” Star Entertainment India CEO Sameer Nair told Indiantelevision detailing his plans for the mobile entertainment sector.
STAR has also revamped its website www.star7827.com.- This is part of expanding 7827 services to specially created and aggregated content for the mobile screen. A WAP site has also been created. Nair expects Star 7827 to contribute significantly to the company’s revenues over the next three to five years. “Since the last three years, we had been doing a detailed study on the subject and the expansion of the short code 7827 is one of the results,” Viren Popli, Star India’s senior VP, Interactive Services, said.
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