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Google has been experimenting with this for at least 4 months, and will officially launch it now: it will start selling video ads within its AdSense program..these will be other sites rather than Google’s own.
Google hopes the new video ads will brand advertisers…
AP: The appeal of Google’s video ads might be dampened by controls that will prevent the messages from automatically streaming across a Web page. Google instead will display graphics promoting video ads that won’t be played unless a viewer clicks on a play button. The video ads distributed by Google can last for as long as two minutes.