Europe is in the process of putting up a satellite navigation system (dubbed Gallileo) that will be complementary to the US global positioning system, which the EU hopes will allow a burst in satellite navigation applications.
“The compatibility (same frequencies) and interoperability (used together or separately) with GPS and the Russian Glonass system should see sat-nav receivers get a fix in even the deepest “urban canyons”…”For some it will be the extra confidence in the signal; for some it will be accuracy; and for the mobile phone-type applications it’s really going to be the extra satellites – these will give you the availability that means your customers can rely on your service.”
The article starts with the example of a mobile game that involved a team visiting shops on Oxford street to get clues to an alien invasion…which struck me as a possible setting for mobile advertising. Of course there are also the maps, directions and “where am I?” functions that sat-nav offers mobile users, and the guide (cultural, local etc) functions that could be enabled based on location but without requiring a bluetooth activator.
While on this topic, Telmap has signed another Israeli operator — Pelephone — to use its mobile navigation service.
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