On our sister site MocoNews.net, I posted something last week about Fox’s mobile efforts (and Fortune’s kiss-ass story on it, and Lucy Hood), and how even though they were innovative off the block launching mobisodes about two years ago, the rate of innovation after that has gone down. Some insightful comments came in as a result, which will give you some peek into the market dynamics, and News Corp.
Someone said in the comments:”The approach to their content relationships is average, as well as their site structure, content offerings, promotional efforts, and, well, just about everything else. Unfortunately, average in this industry is below average due to the pace of the market.”
This one I like a lot: “It not about Lucy. Forget about Lucy. Lucy is just a lightening rod for the hype stage of the mobile media market evolution.”
And this one here: It missed the whole mobile explosion in Europe as it was “anti-new tech” in those days. Rupert is faced with the internet every day so he is after that and one day he will see the mobile phone as an opportunity and he will chase that.
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