City AM’s Mobile Podcasts Through Bluetooth

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This is an interesting use: City AM, the free morning business newpaper in London, will offer a free mobile version of its podcast to London commuters…the promotion and use of bluetooth is what makes it different: From 5.30pm on Monday 22 May Titan’s Transvision screens at Liverpool Street and Waterloo stations will display a City AM commercial prompting viewers to turn-on the Bluetooth function on their phones to download an MP3 file of the podcast. The service can cope with 150 Bluetooth downloads simultaneously.
This could probably only be done in a city like London, where there is a huge commuting traffic passing through these stations, and people are used to using Bluetooth (unlike say NYC).

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