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Sony BMG To Launch Movie Trailer Downloads On The Internet And Mobile

DNA: Movie trailer downloads is the next big thing digital content/music industry betting on to shore up their revenues. Sony BMG, for instance, plans to sell Karan Johar’s forthcoming film Kabhi Alvida Na Kehna to the Internet and mobile phone users. Sony BMG plans to price every online download of the trailer at $2, and is targeted at NRIs across the world. The idea is unbundle the CDs, Sony BMG managing director Shridhar Subramaniam told DNA.