SAIF Partners Funds TV18’s Home Shopping Business; To Leverage Media Properties

Indiantelevision.com: Television Eighteen Ltd is entering the business of home shopping network by leveraging its media properties. The Delhi-based media group – which owns five TV channels including CNBC India and six Internet properties – has received investment from venture fund SAIF Partners for the venture. SAIF Partners has a similar investment in China. According to Indiantelevision.com, the amount of investment is about Rs 30-40 million.
The TV18 network has five channels (CNBC-TV18, CNN-IBN, Awaaz, Channel 7 and SAW) and six internet properties (moneycontrol.com, ibnlive.com, poweryourtrade.com, commoditiescontrol.com, yatra.in and Jobstreet India). This gives a total audience of 70 million adults.
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