Backfence.com: VP of Marketing, SF Bay Area or Washington, DC area

Backfence is reinventing the way that local community members get their news and information, and we’re looking for a talented and dynamic VP of Marketing to help us create innovative viral and grassroots marketing campaigns online and in the local markets in which we operate around the country. Backfence is a unique new concept in online communities: a network of hyperlocal news and information Web sites whose content is created entirely by its users.
The VP of Marketing will be responsible for building the Backfence community and audience through creative uses of grassroots, viral and traditional marketing. Your goal will be to make Backfence a household word in the communities it serves. Community and audience awareness and participation are of vital importance to Backfence and the VP of Marketing will be measured on meeting success metrics in these areas. We are a fast-growing, fast-moving entrepreneurial company that is looking for team members with the same attributes.
The VP of Marketing role includes:
— Sparking viral growth of the Backfence sites by overseeing the creation and deployment of compelling, innovative grassroots marketing strategies and tactics that get people excited about using Backfence in their daily lives.
— Collating and sharing marketing best practices throughout the company.
— Working with the content, sales and product teams to maximize marketing strategies and opportunities.
— Seeking out strategic marketing partnerships.
— Measuring the effectiveness of marketing and community-building campaigns and tactics through metrics on traffic, registrations and posts.
Experience:
— Extensive hands-on experience with grassroots and viral marketing with a proven track record in producing desired campaign results.
— Extensive hands-on experience with online community building and management.
— A hunger to help people know more about their local communities.
— Track record of creative online and offline promotional campaigns.
— Experience cultivating and managing marketing partnerships.
— Prefer start-up company experience.
This is a senior-level position. Serious inquiries only.
Contact Info: Send resumes and a cover letter to jobs@backfence.com

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