Actor representative bodies SAG and AFTRA and the advertising industry’s Joint Policy Committee on Broadcast Talent Union Relations (JPC) have invited nine entertainment-industry and academic consultants to figure out a joint study exploring new ways to compensate actors for work on digital media shows and commercals.
AdAge: The ad industry and talent representatives agree that the old model — originally forged in the ’50s — does not work in today’s complicated media landscape in which ads are spread across cellphones, video-on-demand and iPods. The two sides are exploring ideas on how the model can be revised, and they’ve narrowed their search to nine unnamed consultants.
The RFP with more details is here (PDF link)
Related:
— Unions, Advertisers To Meet on Deciding New Media Compensation
— New Media Residuals Might Increase Production Costs
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