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This might be too-little-too-late, but at least theyare trying now: Time magazine has appointed former Time.com editorial head Richard Stengel as its new managing editor. Stengel will oversee the newsweekly, which has a circulation of four million, and Time.com, which draws more than three million unique visitors a month, up 33 percent this year, the company said. Stengel succeeds Jim Kelly who is moving to a newly created position of managing editor of the entire magazine company, Time Inc.
WSJ: One of Mr. Stengel’s first orders of business will be to overhaul Time’s online presence, a process already under way.
Marketwatch: Jon Friedman has some good advice for how to retool Time: “It starts with the Web. It’s vital to make Time as interactive as possible. Readers love to put their two cents in and confront journalists. This is both healthy and productive for a magazine. I recently suggested to Steve Koepp, Time’s deputy managing editor and the person in charge of its Web site: If people enjoy writing for the Internet, then the readers will sense their excitement, too, and want to get involved by writing e-mail replies.”