Mobile Content Plus Calendar Alarm As Advertising

Australian radio station Nova 100 is offering up free mobile content from posters at bus and tram stops in Melbourne. The posters use the Hypertag system (IR, so no bluespamming) to deliver free wallpaper, ringtone and podcast to interested users. iPods don’t have IR, do they? So it’s a podcast that can’t be played on iPods…
The clever part is that the content includes a calendar reminder set to sound the alarm on the morning of June 9 “remind listeners to tune in to Nova 100 for an on-air competition for a cash prize of $500″. Which is a great way to move advertising from the street and onto mobile phones, with a “call to action” of tuning into the radio, which is the entire point of the poster in the first place.

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