Malaysia’s Maxis Betting On FIFA 2006 For Higher Content Downloads

Malaysia’s leading mobile phone operator, Maxis Communications, is betting big on the forthcoming FIFA 2006 World Cup to increase its sales for services like text messages and content downloads. Maxis is the main broadcast sponsor of the football jamboorie. For starters, its World Cup SMS trivia contest attracted 1.35 million SMSes over a seven-week period, which is expected to hit over two million. The content offerings include

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