Blog Post

Labels Search for Next Mobile Music Money Maker

I think this fairly giddy article perfectly captures the lustful attitude of the record labels and operators to mobile music…”People take their mobile phones very personally, and they want to customize them to express their personalities,” telecom analyst Jeff Kagan told the E-Commerce Times. “A lot of users consider the prices they pay for short clips of songs to be a bargain and view ringtones not as a luxury but a necessity.”
There’s a whole swath of variations on ringtones ready to be unleashed upon an unsuspecting a wary public. I like this quote: “Published reports say several labels have a deep pool of so-called “alert tones” ready to sell once carriers are ready to handle them”… exactly how ready do they have to be? The handsets already have the functionality, all the carriers have to do is call them “alert tones” rather than “ringtones”.
Related stories:
Mobile Music Looks Beyond Ringtones

2 Responses to “Labels Search for Next Mobile Music Money Maker”

  1. James Pearce

    That's the point — every time the industry has tried to manufacture a trend it's failed. Look at the big trends: SMS and ringtones, neither of which were expected to be big. Ringtones were a gimmick that took off, and it was only after years of being sold through third-party sites that the carriers and labels got in on the act. SMS wasn't even meant to be used by the public…
    And that's it. Every trend the industry has tried to start has failed (think MMS), or at least not been as successful as hoped or expected.
    So, alert tones might take off, but I'm not putting any money on it.
    —–

  2. James Pearce

    I'm not quite sure what the relevance of editing the entire catalogue to find the snippets that work is, but my response is: Who cares? Just because the labels have spent a lot of time doing it doesn't mean people are going to pay a significant amount of money to buy one.