Labels Search for Next Mobile Music Money Maker

I think this fairly giddy article perfectly captures the lustful attitude of the record labels and operators to mobile music…”People take their mobile phones very personally, and they want to customize them to express their personalities,” telecom analyst Jeff Kagan told the E-Commerce Times. “A lot of users consider the prices they pay for short clips of songs to be a bargain and view ringtones not as a luxury but a necessity.”
There’s a whole swath of variations on ringtones ready to be unleashed upon an unsuspecting a wary public. I like this quote: “Published reports say several labels have a deep pool of so-called “alert tones” ready to sell once carriers are ready to handle them”… exactly how ready do they have to be? The handsets already have the functionality, all the carriers have to do is call them “alert tones” rather than “ringtones”.
Related stories:
Mobile Music Looks Beyond Ringtones

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