Rogers Teams Up with World Cup

Rogers Wireless has signed a deal with Infront Sports & Media, FIFA’s worldwide electronic media distribution partner for the 2006 FIFA World Cup, to be the exclusive Canadian provider of mobile video content.
There will be video highlights shown, including alerts of goals, yellow cards and penalties, which users can customize based on a team. The pricing ranges from $20 to $25.
“Additional content includes: ring tunes and Caller Ring Trax anthems; adidas player interviews and graphics; downloadable country flags and graphics; SMS highlights; and text message score updates for all 64 matches in the tournament plus a text message reminder 15 minutes before each match begins. SMS Alert Packs range from $10 to $15.”

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