NYTCO: April Online Ad Rev Up 25.4 Percent, News Media; 84.5 Percent, About

The New York Time Company’s April revenues report is out and, as has been the case of late, the greatest growth is online — not coincidentally, the least mature area. News Media Group online ad revenue increased by 25.4 percent while About.com was up 84.5 percent on growth in cost-per-click and display. Total advertising revunues decreased 2.1 percent at the NYT and 13.3 percent at the Boston Globe but were up 5.3 percent for the Regional Media Group. Total classifieds declined 11 perecent for help wanted and 12.6 percent for auto but real estate was up 12 percent.
TimesSelect: NYTimes.com has more than 482,000 TimesSelect sub — 38 percent online onliny. Can’t instantly calculate what that means financially since a mix of price options are involved including an academic half-price version.

Comments have been disabled for this post