FT Delays Stories To Third Parties By 24 Hours; FT.com Defensive Move

Which is probably a smart strategy in the longer term: syndication revenues through services like Factiva and LexisNexis can only grow so much. Putting efforts behind FT.com and go for open-Web syndication (a la RSS) makes more sense. But first, they have to deal with the mess of a site called FT.com. It is probably the worst site (besides Forbes.com) among the big media news sites, in terms of usability, design, information architecture etc.
Anyway, the news: From September 1, the paper is doubling the 12-hour delay it puts on the release of stories to distributors such as LexisNexis and Factiva. That means FT stories will remain reserved to readers of the newspaper and website until midnight UK time, a full 24 hours after publication.
Nigel Pocklington, the paper’s director of online publishing said that it was good for the paper to develop direct relationships with corporate customers and that it could strike access deals to digital content on a client-by-client basis.


Comments have been disabled for this post