Australia’s leading mobile content developers have formed a consortium to tap overseas markets. The consortium includes companies like the Australian Interactive Media Industry Association (AIMIA), Kukan Studio, m.Net Corporation and Yahoo!7. The new market initiative, christened Export Navigator, will distribute creative and interactive content of Australian content producers.
Paul Daly, Export Navigator project chair, said, “To ensure Australian content developers have the best opportunity to be successful globally, it is essential that a best practice approach is developed. We can then understand from direct experience what distribution mechanisms are going to be sustainable and yield the best results.” [Via ARNnet]
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