Press Release: ActiveMedia Technology seems to have won a reasonably big deal. It will offer mobile coupon solutions to Hutchison Essar, which it claims is the biggest mobile marketing project of its kind in India. The “Hutch Tuesday” programme which gives Hutch subscribers access to exclusive offers across retail partners in Mumbai will be powered by Active Media Technology’s RAPOS (redemption at point of sale) mobile coupon platform. Some 400 retail outlets in Mumbai – across entertainment, cinema food, and lifestyle – have signed up in Hutch Tuesday.
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