Blog Post

Text Reading on iPods, By Slate

I bet there’s a better way, technically, to do this, than adding a text file to a silent audio podcast, as online newsmagazine Slate is doing in this rather ingenious use. I have never considered the iPod as a reading device (wheel scrolling to read it not the easiest), but who knows…
Slate is launching “textcasts” of stories delivered directly to iPods (and other portable players). Users can receive the full text of its daily “Today’s Papers” feature, which aggregates the days news. The downloaded story will appear in the iPod’s display window. Slate will deliver the text attached to 15-minute silent audio file.
Lexus, which advertises on Slate podcasts, is sponsoring the textcast, with its logo appearing where the album art is usually shown and in a text ad within the story.
Slate’s two daily podcasts, “Explainer” and “Daily Podcast,” draw about 800,000 monthly downloads, the company said.