THQ CEO Brian Farrell On Mobile Game Quality

“The thing about wireless [gaming] now is we’re going into this new market with all sorts of weird things going on, so we’re going to keep steering into what works for us. We’ve done some very high quality games that have won awards but done zip commercially; and we’ve done some games that haven’t done well in the reviews but done very well commercially. Our job is to find the market.”
Complaints of low-quality mobile games are common, but are they being measured by the right criteria?

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