With football World Cup less than a month away in Germany, FIFA agents Infront have signed four agreements for its standard 2006 World Cup new media broadcast rights packages for France, Canada, Sweden and India. The package enables the licensees to “transmit up to four minutes of key match footage for near-live and/or delayed coverage over the web and/or via mobile networks to mobile phones, geo-blocked for user access only within each territory”.
In India, the rights were sold to Weume Infosys, a provider of mobile content and internet services, who has the exclusive rights for it.
The agreement covers English and Hindi language and applies also to archive video material of the 2002 event. Chennai-based Weume will distribute the content through Weume’s portal (can’t find a portal, just the company website) as well as mobile networks and mobile portals within the territory.
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