Operators And Big Content Battle For Control

This is kind of stating the obvious, but Informa Telecoms & Media have released a report about the mobile direct-to-consumer market, claiming that big media companies and big mobile operators will continue to partner together, but both of them want the lions share of the pie.
“When two industries accustomed to calling their own shots try to chase US$42 billion together, sparks fly,” says Mark Halper, author of the report. “That’s what’s happening in mobile entertainment, which awkwardly pairs mobile juggernauts like Vodafone with entertainment heavyweights like the Hollywood studios. Both want 70% of the revenue. This may be ‘new media’ but it’s not new math. Two times 70% doesn’t add up. So while powerhouses like Disney and BSkyB are working with the operators, they’re also finding their own direct routes to consumers’ phones. The starting gun has sounded in the direct-to-consumer race.”
Informa expects mobile entertainment revenues to double in the next five years — from US$21.3 billion in 2006 to $42.1 billion in 2010 worldwide — but some people always want more…

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