MTV wants to expand into China via internet and mobile services…foreign broadcasting is tightly restricted by the Chinese government, but there are 400 million mobile phone users so plenty of room for growth.
MTV teamed up with China Mobile last year to offer ringtones, music and picture downloads, but I’m guessing they want to go a bit further.
“I am not discouraged, but encouraged by what is happening in China,” William Roedy, vice-chairman of MTV Networks and president of MTV Networks International, was quoted by the China Daily as saying.”
Related stories:
–MTV to Launch On-Demand Broadband, Mobile Platform in Korea
–MTV’s Digital Play
–Bell Mobility And MTV Ink Exclusive Content Deal
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