The Cable Cos Digital Movement

The cable companies are making a lot of noise about their commitment to digital media, ie broadband and mobile, in a bid to stay relevant in the new marketplace — the article has details of the major cable operators moves and statements. The reason for all this is summed up at the end of the piece:
“Starcom New York Senior VP Doug Seay doesn’t blame the networks for trying to assuage advertisers’ concerns…”It’s legitimate posturing, but it’s a bit like pushing the options on a car,” Seay says. “They’ll say whatever it is that will help them sell the car.”
But he is skeptical about much of the networks’ digital bluster. “Everyone sees the classic model isn’t working, and everyone wants a new model to replace it,” Seay says. “It’s not that simple.”
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