Mobile Messaging To Break Ground For Social Media?

This is an interesting article about companies which offer mobile messaging services which use the operators data stream rather than their SMS applications. It’s true that on a per-kilobite basis SMS messages are the most expensive things to send, and by using the network independently the cost of messages can drop by 85-95%…and I suspect further. This is a threat to the operators data cash-cow, but the interesting part of the article is how it may pave the way for mass take-up of file-swapping services: “If the new mobile instant-message services can persuade consumers into downloading novel low-cost messaging services onto their phones, the next step from there to photo- and video-swapping is relatively trivial.” This sort of talk normally sends big content companies scrambling for their lawyers, but it’s most likely to be personal photos and videos taken on the handset, which currently don’t get shared as much as was expected. People take the images, but then leave them on the handset to show when they meet physically.
And this leads into social networks…