Greenlight Wireless, the company behind Skweezer, has released an advertising program (dubbed Advertizer)…with the pull that the ads can be served across diverse distribution channels such as mobile and desktop. This is good for companies that have both a web and wap presence, since the ads come from one source and change format depending on the viewing channel. The image to the right (click through to a larger version) indicates how it works. The ads are chosen on a keyword basis, and “Advertizer offers a 50/50 revenue sharing model and doesn’t apply the hidden charges and fees often associated with other ad providers.”
The Skweezer Ad Marketplace (SAM) has been around since 2004, this is a rebranding and (I think) update.
Related stories:
–Greenlight Wireless Squeezes Skweezer Further
–Advertising In Mobile Communities
–AdWRAP — Mobile In-Game Advertising Network
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