India’s Reliance Communications thinks data usage will grow to a significant portion of its revenue (although at the moment it doesn’t seem big enough for them to clarify). Some interesting figures from the article…the telco “hopes new services will help it sustain rapid growth that delivered a 27 percent jump in data users over the past six months”, and the company has 18.3 million CDMA and GSM users, of which 10 million have handsets capable of surfing the Internet and viewing video clips, of which 70% actually use the value-added services.
Overall, data services account for between 7-10% of operator revenues in India, according to Asia Times. This “is a level that China reached when 20% of the population had mobile phones. India has reached the same level at only 10% penetration. Based on these figures, Lehman Brothers estimates mobile data will be a $10 billion market in India by 2010″.
Games based on Bollywood movies are doing especially well.
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