Handango powers Microsoft’s Windows Mobile application catalog


Handango_logoLooking for Windows Mobile software? How does direct access to over 1,600 titles that have the "Designed for Windows Mobile Pocket PC and Smartphone" designation sound? Look no further since you can find them all on Microsoft’s Windows Mobile site. Better yet, the site is now powered by Handango, which gives you the capability to order, download and buy titles directly on your mobile device.

I hit Handango’s mobile site this morning and the titles are nicely grouped, but I did have one "glitch": I downloaded a demo version of a Texas Hold ’em poker game but couldn’t run it. Since the file was an installation .exe instead of a self-installing .cab file, I got the dreaded "…is not a valid Pocket PC application" when running it; I would need to save the file to a host PC to install it to my mobile device. Kinda sorta defeats the purpose of a mobile software shop, no? ;) There’s a full press release from Handango after the jump.


LAS VEGAS, May 9 /PRNewswire/ — Microsoft’s Mobile & Embedded DevCon
— Today, Handango, the leading provider of mobile content, announced it is
the first to offer direct purchase and download capabilities to Microsoft’s
elite Mobile Application Catalog. Offering more than 1,600 Designed for
Windows Mobile Pocket PC and Smartphone titles, the Mobile Application
Catalog can be accessed directly from
http://www.microsoft.com/windowsmobile/catalog or through the Windows
Mobile Web site at http://www.windowsmobile.com , which reaches more than
two million unique visitors a month.
    The Mobile Application Catalog utilizes Handango’s mobile content
delivery platform, Handango AMPP, which has been chosen by more than 200
mobile industry leaders worldwide. The robust infrastructure offers Windows
Mobile customers a seamless, secure purchase and download process.
Featuring the cream of the crop in Designed for Windows Mobile content, the
Mobile Application Catalog offers a wide variety of titles ranging from
best-selling organizers like Agenda Fusion to high-stakes poker games such
as Aces Texas Hold’em to Mobile Monitor, which allows customers to remotely
view videos from their homes or offices anytime.
    "Supporting Microsoft’s mobile operating system since 1999, we are
thrilled to further extend our relationship and be the first to power the
Mobile Application Catalog," said Randy Eisenman, president and chief
executive officer of Handango. "Over the years, our collection of Designed
for Windows Mobile downloads has proved to be one of our most popular
catalogs. Through Handango AMPP’s robust back-end commerce solution, we
ensure Mobile Application Catalog customers can easily download content and
have a positive shopping experience."
    "The Windows Mobile team is dedicated to helping content providers
succeed in the marketplace," said Daniel Bouie, senior marketing manager,
Windows Mobile and Embedded devices, Microsoft Corp. "By working with
Handango and adding commerce to our Mobile Application Catalog, are able to
offer yet another solution to connect mobile content providers directly to
customers and offer a seamless, robust mobile content delivery solution
that benefits all parties."
    To be included in the Mobile Application Catalog, content providers
must have their applications certified through Microsoft’s Mobile2Market
program. For more information, please visit
http://msdn.microsoft.com/mobility/windowsmobile/partners/mobile2market/ .
    Content providers who wish to their sell applications in the Mobile
Application Catalog through Handango must be a member of the Handango
Content Partner Program. To join the Handango Content Partner Program,
please go to http://www.handango.com/partners or visit Handango’s booth
#215 during Microsoft’s Mobile & Embedded DevCon (MEDC) May 8-11, 2006.
    About Handango
    Handango is the leading provider of mobile content bringing more than
190,000 digital titles to market through an extensive global distribution
network that reaches millions of mobile customers. Handango’s application
management and provisioning platform, Handango AMPP, has been chosen as the
mobile content delivery platform for Samsung, Nokia, Motorola, Verizon
Wireless, Sprint, Cingular Wireless, T-Mobile, Orange, Microsoft, HP, Sega
Mobile, AOL and more than 200 others. For more information, visit
http://corp.handango.com .

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