Advertising In Mobile Communities

Last year there was a lot of talk about how ad-supported content would be a big segment of mobile content — this year a lot of advertising solutions are coming out, or gaining traction. I don’t know which ones or formats will be successful, but there’s a fair amount of choice.
The latest is AirG, which has announced the commercial availability of its Community Marketing Engine (CME), aimed at selling products in community groups and social networks. In the words of Frederick Ghahramani, cofounder and director, AirG: “Our CME software provides a unique storefront within mobile communities and social networking applications where content that is relevant to a specific user group can be promoted through viral marketing and referrals… Consider a music community where users are discussing the latest rap song and the CME will intelligently make available full track downloads, ringtones, and wallpapers of some of the top rap artists at that time, or similarly a gaming community that allows users to review mobile games on their phones and within the community third parties can target market relevant wireless games to the active customer base.”
Related stories:
AdWRAP — Mobile In-Game Advertising Network
Zoove Offers Alternative To Short Codes
Getting Bluetooth Marketing Right
Ad-supported Comic Strips Coming To Cell Phones

Comments have been disabled for this post